Together with the Buick Encore, which ranks highest in its segment in its launch year, GM received four segment awards. In addition to the award recipients, a total of seven General Motors’ models placed in the top three of their respective segments.
The APEAL Study is based on more than 83,000 responses on how gratifying a new vehicle is to own and drive in the first 90 days of ownership.
“We are driven by the positive recognition from our customers on the things they love about our vehicles,” said Alicia Boler-Davis, senior vice president Global Quality and Global Customer Experience. “This is a key measure of how successful we are at exciting and delighting our customers.”
The APEAL study complements the J.D. Power Initial Quality Study. GM had two vehicles that ranked highest in their segment in both studies – the newly launched Buick Encore and Chevrolet Avalanche.
APEAL Study Highlights
GM Segment Award Recipients | |
| Chevrolet Volt | Compact Car |
| Chevrolet Sonic | Sub-Compact Car |
| Chevrolet Avalanche | Large Light Duty Pickup |
| Buick Encore | Sub-Compact CUV |
About General Motors Co.
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.
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