Largest illuminated advertising sign: Nissan breaks Guinness world record

DUBAI, UAE -- An image of a double-sized Usain Bolt is now prominently featured on a Nissan billboard installed in Terminal 3 at Dubai's international airport; the ad shows Bolt, already a standout at 1.95m tall in the flesh, at over 4.1m even in a crouched position; measuring 28.0m in length and 6.2m in height, with a surface area of 174m2, and with 183,024 white LEDs, the billboard sets the new world record for the largest illuminated advertising sign (indoors), according to the World Record Academy: www.worldrecordacademy.com/.

  Photo: World's largest indoor billboard prominently features Usain Bolt, Olympic sprinting champion and Nissan's "Ambassador of Excitement", in one of the company's "What IF_" global brand campaign ads. (enlarge photo)

  Guinness World Records also recognized the world record for the the largest illuminated advertising sign (indoors), set by the giant billboard, installed in Terminal 3 at the Dubai International.

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