Sunday, February 3, 2013

Drivers Think Navigation Systems Suck, Want Their Smartphones Instead

New car owners pretty much hate their vehicles’ navigation systems, which are too often riddled with complex menus, bungled voice commands and general lack of intuitiveness. They’d much rather use their smartphone.

This bit of news, which is no surprise to anyone who’s used an in-dash navigation system lately, comes from the J.D. Power and Associates 2012 U.S. Navigation Usage Satisfaction Study. It found yet another decline in consumer happiness, which dropped 13 points in the study’s 1,000-point scale to 681, one of the lowest scores on record.

But while the headline news may be owner dissatisfaction, the most interesting metric of the study confirms what we’ve been saying all along: Users want a smartphone-based solution for navigation and point-of-interest searches.

Click Here to read the entire article




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