Mazda, a tiny company in a land of auto industry giants, knows it must offer something special to survive against the Toyotas, Hondas, Fords and Volkswagens of the world.
Its MX-5 Miata (evaluated here last week) has been a signal of that: a pure, two-seat, convertible-top, rear-drive, affordable sports car that's unique in the market.
But small sales of specialty models can't cover the rent, and Mazda needs bigger players in larger segments. Thus, the makeover of its
Judged by specifications, its direct rivals are the likes of Honda Accord, Toyota Camry,
Judged by driving feel, it has no direct rivals. Not that the 2014 Mazda6, on sale since last month, is an easy champion in that fierce field of highly competent sedans. Rather, it's the most palatable overall blend of sporty, comfortable and fuel-efficient.
Its styling gives it the most sex appeal, too.
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