Apple’s Automotive Invasion Continues as Honda Embraces Siri

Apple’s automotive invasion continues, with Honda’s announcement that Siri Eyes Free will come to three models this year. That follows Chevrolet’s integration of Apple’s virtual assistant last fall, a trend that will continue throughout the year as seven more automakers look to Cupertino for help.
But this is about much more than putting Apple’s virtual assistant into cars. It’s about giving automakers voice controls on the cheap and giving drivers what they really want: a seamless connection between their iPhone and their car.

“[The] iPhone has become so integral to people’s lives that they continue to use them in their vehicles,” said Vicki Poponi, assistant VP of product planning for American Honda. “Offering Honda and Acura owners Siri and its Eyes Free mode via Bluetooth is an incredible opportunity to provide next-generation connectivity and meet our customer’s ever-changing needs.”

Siri will be available to owners of the 2013 Honda Accord, all-new Acura RLX and ILX later this year through a dealer-installed software update. Although Honda isn’t providing a price or exact date, a Honda spokeswoman told Wired no additional hardware is required, which means Siri functionality could relatively easily and cheaply expand to other Honda and Acura models.

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