Nickelodeon, Toyota create SpongeBob SquarePants vehicle

Nickelodeon and Toyota Motor Corp. have teamed up to create a vehicle for a special someone “who lives in a pineapple under the sea … ‘SPONGEBOB BOB SQUAREPANTS.’”

The Japanese automaker and the kid conglomerate have produced the first SpongeBob SquarePants-inspired vehicle, a 2014 Toyota Highlander.

The one-of-a-kind mid-size sport utility vehicle features a custom SpongeBob-themed exterior and an interior design that captures “all of the beloved character’s high-octane energy,” according to Toyota.
“We are pumped and honored to partner with Nickelodeon, and especially SpongeBob, to help launch the all-new 2014 Highlander. Like the Highlander, SpongeBob is family friendly and just plain fun – what more could you want in a family vehicle and cartoon?” said Jack Hollis, Toyota Motor Sales, U.S.A. vice president of marketing, in a statement.

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The concept vehicle is scheduled to be unveiled on today during Nickelodeon’s “SpongeBob Day” at the Padres vs. Giants game in San Diego, Calif. The game is scheduled to begin at 10:10 p.m. ET.

The vehicle is part of a promotional tour called “Happy Driving!” The vehicle will visit seven cities throughout the U.S. this year, including Nickelodeon Suites Resort, Orlando, Fla. (Aug. 2-4]; SpongeBob
Shellabration, Hollywood, Calif. (Sept. 7-8), Artscape Festival, Baltimore, Md.(July 19-21); Eat Real Festival, Oakland, Calif. (Sept. 27-29); Nickelodeon Universe at Mall of America, Minneapolis, Minn. (Aug. 9-11); NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Ill. (Sept. 15); Gourmet on Gore Festival (Aug. 30-Sept. 2); LA Auto Show, Los Angeles Calif. (Nov. 30-Dec. 9).

The events will feature character meet-and-greets and photo opportunities, a prize wheel where kids and families can win exclusive SpongeBob Toyota Highlander branded premiums, airbrush tattoos and interactive areas where kids can create a fun SpongeBob GIF to share with friends online.

Although the vehicle isn’t stopping in Michigan, SpongeBob fanatics can still be a part of the road trip. The promotion will also be supported online with a dedicated website and promoted through digital display advertising and social media. Now through November, fans can log onto www.nick.com/highlander (see slideshow) to create their own design for the SpongeBob Toyota Highlander and other SpongeBob-related games and activities.

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