Facebook just rolled out a new beta feature called
Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web
search
with a social twist. Facebook is leveraging its massive social data
warehouse in a quest to provide more meaningful results to traditional
search queries--- and incidentally keep the search experience entirely
contained within the Facebook universe in the process.
If successful, this feature will change the face of
online car-shopping
as we know it, and automotive professionals who are early adopters will
have a huge advantage later. Read on to find out how to leverage
Facebook Graph Search at your dealership.
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